Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Itching to get your blog into the major leagues? Well, we’re about to let you in on a little secret that's not so secret: The best way to elevate your blog is to dissect what the titans of the blogging world are doing. We’re talking about those best company blogs that everyone
Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we hav
Have you ever thought about whether your paid content is pulling its weight? Sometimes, what you think is top-notch content might not hit the mark for your audience, especially when they're deciding to buy. In reality, your gated content is like a toll booth. It offers valuable
Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Oberlo: By 2025, there is expected to be 4.6 billion email user
There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce growth. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety
Since you're reading this post, chances are you've got more than a passing interest in content marketing. So, you likely have some sort of game plan for creating and sharing content. But, is your content strategy documented? If you're shaking your head at that, don't worry—you
Well, there you have it – blogging has finally breathed its last breath! Time to toss SEO out the window and forget about your loyal audience, because blogging is dead. Seriously, the most successful companies are ditching blog writing altogether. With the overwhelming wave of
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BB
If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “growth hacking” – the idea that centering your marketing strategy around growth is the most direct route to success. Although growth hacking generally refers to how tech startups and on
Google holds the reins with over 80% of the search engine market, putting a spotlight on user experience in its ranking playbook. If your site serves up content that grabs attention, flaunts your know-how, and genuinely benefits the reader, you're in Google's good graces. For B