Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice need
It’s probably no surprise to hear that marketers still report that generating leads and improving conversion rates remain top challenges. While you can do a lot to boost SEO and get people to your website, those efforts are pointless if you’re not converting website visitors to
At Marketing Insider Group, we’re all about quick communication. But here’s the catch: To truly connect with your audience, you need to humanize your content. You might think that going full-on tech with your marketing is the way forward. Sure, tech has its perks, but giving
Let's face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Market
The digital landscape is a place where change is the only constant, where today's winning strategy might be tomorrow's old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you're trying to master the art of social media marketing.
No, sorry, AI is not taking your content marketing job. Or destroying SEO. or Content Marketing. Or search. Or anything really. Like always, technology is just going to make us better, faster, stronger... Content Marketing is actually thriving and going stronger than ever before
If you want to know how to create content that people are actually searching for, you need to become an expert with content marketing research tools. Fortunately, it doesn’t have to be hard or expensive! However, you might get overwhelmed when deciding which of the many progra
In a world where every click counts and attention spans are shrinking, it's more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn't just about throwing content into the digital universe and hoping for the best. I
Navigating the marketing landscape in 2024 presents a unique set of challenges, but with the right insights and strategies, overcoming them is within reach. Marketing Insider Group’s team of experts asked OpenAI's ChatGPT to identify the most pressing marketing challenges of 2024
It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target aud