Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Have you ever felt that your content marketing efforts just aren’t earning the ROI you expected them to? That you’re spending tons of time creating and publishing content with good (not great) results? That your content just isn’t hitting KPI goals the way you want it to?
To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is
Why do only 29% of B2B marketers believe that their content strategy is very successful? Probably because the rest are forgoing always-on marketing in favor of old-school, one-off campaigns that don’t work anymore. In contrast, always-on marketing wins every time. As you consi
49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business a
Are you one of the many brands struggling with how to connect with your target audience? 30% of marketers cite creating content that resonates as a top challenge, while 55% find it difficult to attract quality leads. Today’s buyers demand more authentic and engaging content. O
Your content marketing is a leading representation of your brand and one of the most effective ways to reach your target audience. However, consistency and quality are essential to success. The challenge is that creating good content can quickly eat up your time. For example, su
Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your brand. When they’re in the market f
Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating towar
We've all heard it said: "Every company with a marketing budget should be using content marketing." But is that really the case? Surprisingly, not everyone's on board. In fact, a staggering 10% of organizations have yet to embrace this powerful marketing strategy. That's right,
Marketing has always been centered around attracting and retaining customers to fuel our business growth. In yesteryears, we leaned heavily on traditional product-centric marketing strategies. We'd proudly showcase our product's brilliance, defend its price point, and guide buye