Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar

By on December 2nd, 2019

It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what if your employees think you’re a bit of a Scrooge? How engaged are they at work? Only about 30 percent of the nation’s employees are engaged on the job,…

Are Your Lead Conversion Rates Above Average?

By on August 21st, 2019

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is if your lead conversions are keeping up with industry standards. Juxtaposing your results to that…

5 Ways to Make the Most of Your Demand Generation Efforts

By on July 17th, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as the bread and butter of finding business is a long and expensive road to travel.…

Do You Need to Work with a Lead Generation Company?

By on May 30th, 2019

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. Marketing teams spend all their time and effort to find the best sales leads for their company. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. Branding would be a futile exercise. Studies have shown – if…

How to Improve Marketing Qualified Lead (MQL) Routing Results

By on May 23rd, 2019

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain. LeanData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5…

How to Select the Right Lead Generation Company

By on May 21st, 2019

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams. While the nature of business has evolved, one thing…

10 Creative Ways to Generate More B2B Leads

By on May 3rd, 2019

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI in the business SEO – We all want to be on the first page of…

4-Step Lead Generation Analysis to Optimize Sales Conversion

By on April 30th, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. We’ll provide a few back-to-the-basics tactics that you can consider as you work on planning your…

How the Halo Effect Drives Demand Generation and Leads

By on April 23rd, 2019

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company you keep.” He didn’t know it the time, but he explained a cognitive bias called the halo effect. In this post, I’m going to explain how the halo effect applies to lead generation.…

10 Totally FREE Lead Generation Strategies for B2B Companies

By on July 26th, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. Lead sourcing is an ideal way to…