The 7 Biggest Mistakes You’re Making in Content Marketing

The 7 Biggest Mistakes You’re Making in Content Marketing

by Michael Brenner on Dec 18, 2018 in Content Marketing

Content marketing may be a relatively simple strategy. That doesn’t mean it’s easy. As with any type of marketing, to get the most out of it you need to plan strategically. You also need to continuously analyze your campaign’s effectiveness so you can improve and work towards your business goals. If you simply dive in and […]

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Is It Time to Reengineer your Marketing and Communications Department? [Infographic]

Is It Time to Reengineer your Marketing and Communications Department? [Infographic]

by Mark Nardone on Dec 13, 2018 in Content Marketing

Modern communication departments have rapidly evolved over the last few years to keep up with the overall transformation of the industry. Inspired by the change, PAN Communications and The Holmes Report dug a little deeper into what this means for the current agency and client model. Where have improvements been made in terms of collaboration […]

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Say Something New: 10 Ways to Justify Original Research

Say Something New: 10 Ways to Justify Original Research

by Guest Author on Dec 11, 2018 in Content Marketing

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]

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10 Proven Ways to Reduce Your Bounce Rate

10 Proven Ways to Reduce Your Bounce Rate

by Michael Brenner on Dec 10, 2018 in Content Marketing

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […]

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What is Content Marketing?

What is Content Marketing?

by Guest Author on Dec 4, 2018 in Content Marketing

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […]

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How to Give Yourself Profit-Building Clout with Blog Posts

How to Give Yourself Profit-Building Clout with Blog Posts

by Michael Brenner on Dec 3, 2018 in Content Marketing

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. She meant, perhaps, that she should chronicle her trials and tribulations with an autobiographical work—as British country veterinarian James Herriot (of All Creatures Great and Small) did with great success. As someone who specializes in marketing, I’d […]

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