20 B2B Marketing Blogs You Need To Read

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” And so I created the B2B Marketing Insider to help provide an insider’s point of view.

I made a lot of mistakes and learned through a ton of trial and error. But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around.

I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below

The Best B2B Marketing Blogs

  • B2B Digital Marketing by @Wittlake Eric Wittlake. Eric shares some of the most insightful stuff you will read. Follow Eric. Read his stuff.
  • Cheryl and Mark Burgess’ Blue Focus Marketing Blog (@ckburgess and @mnburgess) is a great resource for B2B marketers.
  • Biznology – @Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience.
  • Mark Schaefer’s {Grow} (@MarkWSchaefer) Because according to Mark, “You’re in marketing for one reason: Grow.”
  • Tom Pick’s B2B Marketing Blog Webbiquity (@TomPick) where Tom is trying to help businesses optimize their web presence.
  • Savvy B2B Marketing by the “Savvy Sisters” (@savvy_b2b) where you will find some amazing curated and created posts on B2B Marketing.
  • Ardath Albee’s Marketing Interactions @ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.
  • New Incite’s B2B Marketing  Blog showcases the expertise of  Jennifer Beever “Chief Marketing Officer for Hire” for growing companies. @CMO4Hire
  • Velocity Partners is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing. Follow their co-founder @DougKessler and director @RSkin11.
  • B2B Ideas@Work by Billy Mitchell (@BillyMitchell1) and the folks at MLT Creative. The MLT blog has some great insights on B2B Marketing and Billy is just a great guy so you should foll0w him and read his blog.
  • You have to follow Maureen Blandford’s B2B In A B2C World Blog. I like Maureen’s point of view because it is so logical in an irrational world and she’t not afraid of telling the truth and calling out the BS. Follow Maureen @maureenb2b.
  • Heinz on Marketing by Matt Heinz. Matt is a great guy I’ve met #IRL and he knows what he’s talking about when it comes to B2B Markjeting and Sales Alignment. Read the blpog and follow Matt @heinzmarketing.
  • The Forward Observer where Artillery Marketing (@artillerymarket) owner Doug Burdett (@DouglasBurdett) shares his unique perspective on B2B Marketing.
  • Convince and Convert by Jay Baer (@JayBaer) is one of the nicest guys you’ll ever meet but he’s also someone who can take your strategic B2B Marketing objectives and boil them down into actionable ideas. Jay is not just a social media rockstar, he knows how to help B2B Marketers create real business value from their marketing and social efforts.
  • The Chief Marketing Technologist Blog from Scott Brinker, the CTO of Ion Interactive, who talks about the combination of 2 powerful forces: marketing and technology (@chiefmartec).
  • Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. You should also follow their co-founder @JonMiller and their social and content guru @JasonMillerCA
  • Eloqua’s All About Revenue the @Eloqua blog explores the role innovation plays in revenue generation. Follow my friend @noyesjesse.
  • Hubspot’s Inbound Marketing Blog – The @HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics.
  • Content Marketing Institute (@CMIContent) and my friend Joe Pulizzi (@JuntaJoe) cover everything you need to know about content marketing.
  • MarketingProfs (@MarketingProfs) is one of the best resources covering the latest trends and thought leadership in marketing.

I hope you enjoy these B2B marketing blogs. Let me know if you’d like to add yours or another B2B Marketing Blog I may have missed in the comments below. And follow the conversation on Twitter, LinkedIn or Facebook.

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.

89 thoughts on “20 B2B Marketing Blogs You Need To Read

  1. Fantastic list, Michael (and honoured to see Velocity on it).

    I guarantee that your name and B2B Markeitng Insider would be on the Top Ten list of all 20 of these. Thanks for putting so much into the B2B community.

  2. Great list Michael, and yes your blog should be on it but I’m sure humility prevented that. 🙂

    I would add Duct Tape Marketing (John Jantsch) to the list. While he’s not purely B2B, he does give great practical advise. His handle is @ducttape in case anyone wants to check him out.

  3. Congrats on three years of B2B Marketing Insider Michael! Thanks for including Marketo and the shout out. Truly flattered to be in such great company. I would also echo what Doug says above, B2B Marketing Insider is definitely on Marketo’s top ten list.

  4. Michael, thank you for the inclusion, awesome to be included by you and alongside a number of bloggers I admire and who have inspired me over the last almost two years of my blogging journey!

  5. Boo. Hiss. My blog didn’t make the list.

    No seriously… great list. Great idea. Great getting schooled by you Michael.

    [Consolation prize: I do contribute to a number of these great blogs.]

    P.S. Soon to have a webinar on B2Comm. Happy about that.

    1. Thanks Barry. It was readers (and social media followers) choice but happy to see you throwing your site into the mix. Great article on Convince and Convert btw and cannot wait for the webinar!

  6. FearlessCompetitor.com didn’t make the list (shucks) but you got some of my favorites. Doug Kessler of Velocity Partners UK deserves the props. And Jay Baer and Mark Schaefer were both guests on Marketing Made Simple TV (https://www.marketingmadesimple.tv) Congrats to everyone on the list!

  7. Michael, I’m thrilled to be included on your list with so many of my B2B marketing heroes. Thank you. All I can think of is the scene from Wayne’s World when they meet Alice Cooper, bow down and proclaim “We’re not worthy!!”

  8. Michael,

    Thanks for thinking of us when you compiled this awesome list. Being mentioned among this group of people I respect so much is a fantastic way to start the new year. I only wish the B2Bbloggers site was going to continue this year too. Jeremy Victor’s innovative and informative work with that site really helped me and I’m sure many, many other. Congrats to my fellow B2B Brainiacs and Maniacs on this list too!

    1. Thanks James, it was based on feedback from my social connections and linkedin groups so probably reflects the make-up of those communities. But thanks for bringing in a larger perspective. Will definitely check this one out.

  9. Great list. I always appreicate your insights and I follow many of the blogs you’ve included. I make some B2B digital marketing observations at my site, http://www.brianjoosse.com (the blog direct URL is e-motes.blogspot.com); have been really busy the last year so haven’t been as consistent as I’d like. At any rate, thanks again.

    1. Thanks Brian, I appreciate your support and happy you found this useful. This is one post where I am happy to see people add their own site in the comments. I will check your site out as well and invite all my readers to do the same.

  10. Hi, Michael!
    Thanks so much for including Savvy B2B Marketing in this fabulous line up. Thrilled to be among such great company and to discover a few voices that are new to me.

    Love that there are so many dynamic and creative marketers talking about B2B these days!

  11. What a great list, Michael. I am relatively new B2B blogger and was very excited to see a lot of familiar faces on this list! I follow many of these, and actually have told Eric Wittlake that I consider him to be my online “mentor.”

    I’m glad you published this list and I hope a lot of people who are new on the B2B blogging scene will take your advice to heart and follow the people you listed above. They will certainly be learning from some of the best!

    1. Thanks Jennifer, I have been “schooled” by Eric many times and have called him my “muse.” He may have inspired more of my posts than anyone else and once a few weeks ago, I think we even published a very similar article at exactly the same time without even knowing it. Anyway, thanks for your support and for stopping by!

  12. Michael, thanks so much for including my B2B Marketing Traction Blog on your list. What an honor. My resolution for this coming year – interface more with my fellow B2B bloggers!

  13. Nice list Michael! I must admit that although I follow many of these and we are part of some of their posts, there are some new ones that I need to take a closer look at. Thanks for putting the time into this post!

    And in the spirit of self-promostion :-). .. . here’s our Tech Marketing blog’s link with our latest blog re: the Top 10 CMO Predictions for 2013: The CMO Becomes Master of Data. https://tinyurl.com/ajc8vzh

  14. Michael;
    Congratulations on achieving the recognition you have in just three short years (although I bet they didn’t feel short to you!). A great list – it has many of my favorite blogs on it.

    If I may be allowed a little self-promotion: our own blog has been selected as one of the best B2B marketing blogs on the net. I believe you may find the Social Media’s Magic Number post interesting:
    https://inbound-marketing-automation.ca/blog/2013/01/08/social-medias-magic-number/
    Thanks again for the great posts you produce and for the really good list.

  15. Thanks for the great list, Michael! It is my first comment on your blog. Since you are certain that you “missed some great B2B Marketing blogs”, I wanted to contribute a suggestion to add a great blog to your list. My colleagues and I (having nothing to do with marketing) have been following Dr. Emily Coleman’s Competitive Advantage Marketing blog for a while now, and I think it would make a great addition to your list: her intelligent and witty articles are a must-read! Please, take a look – and thank you!

    https://www.colemanmgt.com

    1. Thanks Dawm, this is one of the posts where I am really happy for people to throw their blog’s hat in the ring. Thanks for sharing with all of us and I hope it leads to new readers for you!

  16. Thanks for sharing this collection of blogs. I hope they will all be as great as you have portrayed them to be!

  17. Thanks got the list! I have been looking for different blogs to read about B2B marketing and this helps. Can’t wait to check them out.

  18. Hi Michael, great list! How had I missed it before?

    Can I humbly suggest that you take a look at the EyeQuant blog? We’re really proud of our conversion-centred content and the way it’s gaining steam!

    blog.eyequant.com

  19. Hi Michael,
    Like they all say……… superb resource!
    http://www.infoquestcrm.co.uk is a site just for B2B customer satisfaction surveys (a bit niche!). There’s a blog which is a bit wider, but still only B2B (which is open to guest authors, by the way).
    There’s also useful stuff including a 12-page library of questions (for c-sat surveys) and a 10-point pre-survey checklist.
    Cheers
    John

  20. Hi Michael,

    nice article! I have learned some good strategies from a few of the resources listed already. My livelihood involves B2B Marketing in that I sell financial services for a commercial collections firm. I am always looking to connect with new clients, so building my online network is a necessity, thanks for the great share.

  21. Hi Michael, great list! We would love if you could include our B2B blog at http://www.healthcareitleaders.com/blog in your next list. We feature insight from our Chief Medical Officer, a former hospital administrator; our Chief Marketing Officer, a former VP of Marketing for Express Scripts and Priority Healthcare; and our popular “Meet the Recruiter” series, in which we get to know our consultant-facing advisers on a personal level. Thanks for a great piece!

  22. Michael, (I’m clearly late to the party)

    Thanks for the list. We now have a B2B Marketing blog that has great B2B material including two particularly popular areas:
    1) #BADMarketing,
    2) Podcasts of B2B Marketers

    If it’s not too late to submit ourselves for consideration, please add the Crimson Marketing Technology Blog.

    Thanks! Glenn Gow

  23. Thanks Michael! This is a really helpful list. Maybe, it sounds interesting to you that we have included your blog in our Top 18 B2B marketing strategy blogs list:

    https://www.linkedin.com/pulse/article/20141014121746-21696965-top-18-b2b-marketing-strategy-blogs

    Also, one can download “How To Do B2B Blogging- Secret Sauce for Growth Hackers and Marketers”:

    https://www.linkedin.com/pulse/article/20141110114622-21696965-how-brands-in-b2b-space-are-using-blogs

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