Marketing Innovation Content Chat: It's All About The Customer

iStock_000018227867XSmall (1)What is the future of Marketing Innovation?

I think we’ll see more customer-centric CMOs. We’ll see more human brands, interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences.

Earlier this week I joined a group of super-smart and passionate folks on #ContentChat. Moderated by Jenise Fryatt (@JeniseFryatt), the Social Media Strategist for Smarter Shift.

The topic was the Future of Marketing and the main theme was that the future of marketing innovation will be all about the customer. Here is a recap of the main discussion but I would love to get your views…Please comment below and tell us what you think?

The #ContentChat Questions:

  • What developments are having the most impact on the field of marketing today?
  • Are marketers adjusting adequately to these changes?
  • If trends continue, what will we be seeing more of in marketing?
  • What practices are on their way out?
  • Are there any potential disruptors to these trends that we should keep an eye on?
  • How can marketers best prepare themselves for the future?

What developments are having the most impact on the field of marketing today?

marketing innovation

This infographic was shared by Scott Lum (@ScottLum):

Are marketers adjusting adequately to these changes?

If trends continue, what will we be seeing more of in marketing?

What practices are on their way out?

Are there any potential disruptors to these trends that we should keep an eye on?

How can marketers best prepare themselves for the future?

———-

Thanks to Jenise and all the folks who attended for the great discussion. Check out Jenise’s recap for the full transcript of the Content Chat and check out the next Content Chat (Mondays 3 PM EST).

Let me know what you think in the comments below. And please follow along on TwitterLinkedInFacebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

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Showing 9 comments
  • Jenise Fryatt
    Reply

    Michael,

    Thanks so much for sharing your very useful insights on a big topic. I love the way you’ve condensed the chat into the most important points here.

    As you note, the change happening in marketing today is revolutionary and unfortunately many folks still haven’t adjusted.

    But good information about the best ways to do marketing using new tools and strategies is certainly out there. This blog is a great example! Hopefully more and more marketers will choose to prepare themselves for the future AND adjust to the present by educating themselves.

    • Michael Brenner
      Reply

      Thanks Jenise, it was really fun and insightful for me too. Exciting times ahead…

  • Philip Sheldrake (@Sheldrake)
    Reply

    Nice summary, thanks Michael. I agree and disagree, and perhaps that’s because you appear to agree and disagree with yourself.

    The post title is: “Marketing Innovation Content Chat: It’s All About The Customer”, yet you assert “the future #Social Business gets out of the way and let’s employees, partners and customers connect.” So customers + employees + partners.

    In my recent ebook, “Attenzi – a social business story”, the storyline definitely gravitates towards the latter of these two assertions.

    In actual fact of course you’re not contradicting yourself. It’s just that many organisations have yet to become truly customer-centric in order that they may then evolve further in recognition that it’s the combination of all stakeholders coming together in ‘just the right mix’ that helps them create mutual value more productively than otherwise.

    Customer-centricity is a requisite condition for becoming a social business rather than an outcome of making the transition.

    • Michael Brenner
      Reply

      Thanks for that clarification Philip. I think, as you say, it is about the intention of the culture of the social business and then the outcomes.

  • Justin Westbrooks
    Reply

    Wow – this seems like it was an awesome chat. I’ll be on the lookout for the next one. One of my favorite takeaways from it is probably this quote by you, Michael: “Companies are just a collection of people w/ emotions, great stories tell, need to connect”. It’s so true – it’s easy to believe that BIG companies are some strange, mechanical, non-human entity. But honestly, they’re just people like you and I. Great insight – thanks again!

    • Michael Brenner
      Reply

      Thanks Justin, I appreciate the support. It’s really just common sense. Almost crazy that we have to remind ourselves that we’re human right? But sometimes it’s these simple things that are the easiest to forget.

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    Reply

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