The 1 Way to Improve Customer Loyalty and Satisfaction

I have stated many times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the [...]

5 Steps to Achieve Lead Generation ROI

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.  In this article I will argue for the [...]

Why Am I In Marketing?

As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do. Since most of us have found ourselves in a position or [...]