How To Align Marketing With Sales

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much [...]

The 4 Cs of Social Media

Social media is a paradox: it is the physical representation of a revolution in the  way consumers obtain (and create) information. At the same time, it is just another marketing channel. The [...]

Social Media and The Brand

There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure [...]