Marketing, Death and Taxes

So Marketing may not be as unavoidable as death and taxes, but  lately it is becoming harder and harder to escape. As a marketing professional, I am not proud of our reputation as SPAM-ers. It [...]

Enjoy A Demand Funnel Cocktail

I was recently asked by the good folks over at Focus to participate in an exciting project and the first edition of the “Book of Funnels“.  The challenge was this: put all your [...]

Why Is Search…So…Darn…Hard?!

If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your [...]

Be A Hero: Choose Appointment Setting for Your Next Campaign

With all of the discussion on marketing and sales alignment, I thought it made sense to bring in a sales perspective and guidance to the site. The following guest post is another important topic [...]

5 Sales Closing Techniques

With all of the discussion here on content marketing, I thought it made sense to bring in a sales perspective and guidance to the site. The following excerpt is important to sales and comes from [...]

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