B2B Marketing Predictions For 2011

Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate. So here is my list of B2B [...]

Report: Blogs Are An Important Part Of The Marketing Mix

The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent “State of the Blogosphere” report.  And even though bloggers [...]

How To Shorten The B2B Buyer Cycle With Landing Pages

The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do and [...]

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