The Biggest Mistake Marketers Make

The Biggest Mistake Marketers Make

by Michael Brenner on Feb 22, 2011 in Marketing Strategy

Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? How about your relationship with sales? These are questions all B2B Marketers ask at some point but too often the answer […]

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Social Media For B2B Marketing – How To Get Started

Social Media For B2B Marketing – How To Get Started

by Michael Brenner on Feb 17, 2011 in Social Media

One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.   GetIt Comms is a B2B Marketing agency out of […]

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Are You Feeling The Love In Social Media?

Are You Feeling The Love In Social Media?

by Michael Brenner on Feb 15, 2011 in Social Media

With all the love in the air this week, I wondered “what is the relationship between marketing and love?” Obviously love is extremely important to marketing. The objective of marketing is to get people to “know, like and trust” our brand. And the best way to do that is to feed on the basic human instinct to not […]

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Sales Enablement: Focus On Customers To Lower The Cost Of Sales

Sales Enablement: Focus On Customers To Lower The Cost Of Sales

by Michael Brenner on Feb 10, 2011 in Sales Alignment

B2B Marketing teams are often asked to help drive revenue while at the same time lowering the cost of sales. And when both of those things don’t happen, there is plenty of blame to go around. I have often discussed the need for B2B Marketing to focus on driving real results. I support the notion of sales as the customer […]

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How To Get Started In Mobile Marketing

How To Get Started In Mobile Marketing

by Michael Brenner on Feb 8, 2011 in Mobile

Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices. To meet this change in media habits, Marketers will spend upwards of $13 or $14 Billion […]

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10 Tips For Twitter Success From A B2B Twitterer Of The Year

10 Tips For Twitter Success From A B2B Twitterer Of The Year

by Michael Brenner on Feb 3, 2011 in Social Media

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet” category. While I am truly humbled by the experience, I thought I should take my moment in the spotlight to describe how I think I got here: my […]

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