12 Internet Trends You Need To Know From Mary Meeker

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved last year from Morgan Stanley to join the venture capital firm Kleiner Perkins Caufield [...]

5 Steps To A Better Marketing Plan

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your [...]

Have The Right Content. Help Your Buyers. Get More Customers.

I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web, social media, mobile devices and [...]

Survey: 71% of CMOs Feel Unprepared For Today's Market

As CMOs go full-force into planning mode for their 2012 marketing strategy, a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This [...]

Do You Know The New 4 Ps of Marketing?

Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping [...]

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