Why Now Is The Time To Build Your Personal Brand

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our [...]

Lead Generation or Demand Generation? It's All Just Content Marketing!

Last week, Eric Wittlake (@wittlake) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other [...]

Social Media? #WTF

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine [...]

The Leadership Gap in B2B Marketing

CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have [...]

Why Your Social Media Marketing Stinks

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best [...]

Will Content Marketing Destroy Social Media?

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. I mean “Whoa!”…The [...]

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