The Most Important Words In Social Media

The Most Important Words In Social Media

by Michael Brenner on Apr 26, 2012 in Social Media

“I can no other answer make, but, thanks, and thanks.”  ~ William Shakespeare And so I offer up to you that the most important words in social media are “thank you!” They may be the most important words in, well, the history of words. But in social media, where we only see avatars and not real […]

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Content Strategy Ain't Just For Large Companies

Content Strategy Ain't Just For Large Companies

by Michael Brenner on Apr 24, 2012 in Content Marketing

In a recent podcast on OpenView labs, I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, […]

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Content Marketing: Get Trained Up [Slides]

Content Marketing: Get Trained Up [Slides]

by Michael Brenner on Apr 19, 2012 in Content Marketing

We all create content. But let’s face it, most of it is simply awful!  How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? I mean no one wants to call someone else’s (content) baby ugly… […]

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Focus On Customers and Run Like Never Before

Focus On Customers and Run Like Never Before

by Michael Brenner on Apr 17, 2012 in Marketing Strategy

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers. The second is that  marketing can be more effective at creating value for our own business when we seek to meet the needs of […]

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What Makes You Fascinating?

What Makes You Fascinating?

by Michael Brenner on Apr 12, 2012 in Marketing Strategy

Do you think you are fascinating? What if  I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@SallyHogshead) that yes, I am fascinating! “And research proves it?” Sally explained […]

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Content Marketing: 6 Steps To Sell It In [Slides]

Content Marketing: 6 Steps To Sell It In [Slides]

by Michael Brenner on Apr 10, 2012 in Content Marketing

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @MarketingProfs Social Tech, I showed 7 reasons why most marketing […]

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