28 Tweetable Moments from Sirius Decisions Summit #SDS12

Last week I attended the 2012 SiriusDecisions Summit for the first time. And as usual, I used Twitter as my preferred note-taking device. The temperature reached 109 degrees in Scottsdale, AZ but [...]

Is Influence The Moneyball of Marketing?

We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier this year, Forbes also gave a rundown of baseball’s most valuable teams. Another thing [...]

5 Steps to Achieve Content Marketing Success [Slides]

#ContentMarketing: The Hottest Marketing Buzzword of 2012 Why? Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to [...]

11 Best Marketing Books For Your Reading List

Since my son and 4th child, Luke was born, I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now [...]

9 UnMarketing Tips For Online Audience Engagement

Yesterday I attended the @MarketingProfs webcast “Top Tools For Engaging Your Audience Online.” with Mr. @Unmarketing himself, Scott Stratten. Scott is the President of his own [...]

Brand Journalism, Disclosure and Sponsored Content

In this video, SAP’s CMO Jonathan Becher (@jbecher), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT [...]

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