6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

by Michael Brenner on Aug 30, 2012 in Social Media

Search and social. These are 2 topics that you cannot separate. I should add content marketing to the list but I want to cover that next week. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this […]

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8 Marketing Strategy Articles You Missed Because You Were Too Busy

8 Marketing Strategy Articles You Missed Because You Were Too Busy

by Michael Brenner on Aug 28, 2012 in Marketing Strategy

We’re winding down the summer and sending the kids back to school. Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish […]

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The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

by Michael Brenner on Aug 23, 2012 in Marketing Strategy

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!) Another benefit is that I obtain access to research reports that […]

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4 Tips For Successful Demand Generation

4 Tips For Successful Demand Generation

by Michael Brenner on Aug 21, 2012 in Demand Generation

I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful and effective marketing creates value for the business. And so, occasionally, my colleague Rob Krekstein, who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand […]

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4 Tips To Build Your Personal Brand

4 Tips To Build Your Personal Brand

by Michael Brenner on Aug 14, 2012 in Social Media

So what do I know about personal branding?  I have only been blogging for a little more than 2 years, and tweeting for just over three years. Well, that is actually part of my story… This is why I updated my slides on personal branding and challenge everyone in business to wake up and get social […]

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What Is Marketing?

What Is Marketing?

by Michael Brenner on Aug 8, 2012 in Marketing Strategy

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is […]

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