Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Top 25 Tweetable Moments From An Unconference #WPPStream 2012

by Michael Brenner on Sep 27, 2012 in Marketing Strategy

How do you describe an “unconference?” Last week I attended  Stream in Athens, Greece, hosted by the amazing folks at WPP. And it was truly one of the most memorable events. The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more.  All smart as can be. What made […]

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Ignite Your Company To Create Content That Rocks

Ignite Your Company To Create Content That Rocks

by Michael Brenner on Sep 25, 2012 in Content Marketing

We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud. And like us, they will look back at the devices of today, the gadgets from their youth, and they will laugh. […]

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5 Steps To Emails That Get You New Customers

5 Steps To Emails That Get You New Customers

by Rob Krekstein on Sep 20, 2012 in Demand Generation

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of […]

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Top 50 Twitter Men In Technology Marketing

Top 50 Twitter Men In Technology Marketing

by Michael Brenner on Sep 18, 2012 in Social Media

Last year, I was honored to be included by Cheryl Burgess (@ckburgess) and Tom Pick (@TomPick) on their 2011 #Nifty50 awards, which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. This year, they’ve narrowed the criteria to focus on marketing and business leaders who are working in […]

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What Is A Content Strategy And Why Do You Need It?

What Is A Content Strategy And Why Do You Need It?

by Michael Brenner on Sep 13, 2012 in Content Marketing

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland‘s sessions on slideshare and the opportunity with video content. But […]

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18 Tweetable Moments From Content Marketing World 2012

18 Tweetable Moments From Content Marketing World 2012

by Michael Brenner on Sep 11, 2012 in Content Marketing

I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Now that I have enough energy to write again, here are my top takeaways from the conference as well as my top “tweetable moments” from #CMWorld. For me the biggest takeaway […]

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