The Future of Marketing: Is The Science of Marketing Taking Over?

Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. He also predicted [...]

The Most Important Marketing Metrics

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was [...]

Top 50 B2B Marketing Influencers On Twitter

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” [...]

Future of Marketing Interview with Mark Schaefer: Is Search Dead?

What is the Future of Marketing? Will it be defined by the implications of the social business? Or the rise of content marketing? Will it be found in the solution to digital marketing challenges [...]

10 Common Sense Ideas To Raise Your Klout Score

In the last week, 4 people have asked me this exact same question: What is Klout? Must be a New Year resolution or something. Now I know all you “social media divas” out there who [...]

Is Empathy The Secret Ingredient To A Social Business

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. I have [...]

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