The Future of Marketing: Is The Science of Marketing Taking Over?

The Future of Marketing: Is The Science of Marketing Taking Over?

by Michael Brenner on Jan 31, 2013 in Marketing Strategy

Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise […]

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The Most Important Marketing Metrics

The Most Important Marketing Metrics

by Michael Brenner on Jan 29, 2013 in Marketing Strategy

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will […]

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Top 50 B2B Marketing Influencers On Twitter

Top 50 B2B Marketing Influencers On Twitter

by Michael Brenner on Jan 24, 2013 in Social Media

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword. Earlier this month, I released the […]

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Future of Marketing Interview with Mark Schaefer: Is Search Dead?

Future of Marketing Interview with Mark Schaefer: Is Search Dead?

by Michael Brenner on Jan 22, 2013 in Marketing Strategy

What is the Future of Marketing? Will it be defined by the implications of the social business? Or the rise of content marketing? Will it be found in the solution to digital marketing challenges in our mobile-connected world?  Will we see new models required to activate employee personal brands? Or is Big Data the Future of Marketing? As you […]

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10 Common Sense Ideas To Raise Your Klout Score

10 Common Sense Ideas To Raise Your Klout Score

by Michael Brenner on Jan 17, 2013 in Social Media

In the last week, 4 people have asked me this exact same question: What is Klout? Must be a New Year resolution or something. Now I know all you “social media divas” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a […]

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Is Empathy The Secret Ingredient To A Social Business

Is Empathy The Secret Ingredient To A Social Business

by Michael Brenner on Jan 15, 2013 in Social Media

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “share of conversations.” […]

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