Is Big Testing the Future of Marketing?

Is Big Testing the Future of Marketing?

by Michael Brenner on Feb 28, 2013 in Marketing Strategy

Every day, we are seeing more overlap between marketing and technology. Between science and art. And between data and insights that lead to better marketing techniques. This post hits on all those topics and asks if Big Testing is the future of marketing. In our last Future of Marketing interview, Daniel Newman proposed that customer experience would […]

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Is Customer Experience The Future of Marketing?

Is Customer Experience The Future of Marketing?

by Michael Brenner on Feb 26, 2013 in Marketing Strategy

Time to turn our attention to the biggest challenge in marketing:  focus on the customer and the customer experience. In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership. Previous topics included Big Data, creating a content culture, the roles of content and technology, the future of search, the science of marketing, the rise of Content Brands and we asked whether the […]

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Is Thought Leadership The Future of Marketing?

Is Thought Leadership The Future of Marketing?

by Michael Brenner on Feb 21, 2013 in Content Marketing

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann […]

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Is Big Data The Future of Marketing?

Is Big Data The Future of Marketing?

by Michael Brenner on Feb 19, 2013 in Marketing Strategy

Our Future of Marketing interview series continues with Steve McKee. Steve is the author of  When Growth Stalls, the accompanying blog, Stalled, Stuck or Stale. He is also President of marketing agency McKee Wallwork.  You can follow Steve on Facebook, Twitter and LinkedIn. In our last interview, Doug Kessler talked about creating a content culture. Before that, Todd Wheatland predicted that content and technology would combine to drive the future […]

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Is Culture The Key To Success In The Future Of Marketing?

Is Culture The Key To Success In The Future Of Marketing?

by Michael Brenner on Feb 14, 2013 in Content Marketing

Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Previously, Mark Schaefer discussed culture and the future […]

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Content And Technology Will Define The Future of Marketing

Content And Technology Will Define The Future of Marketing

by Michael Brenner on Feb 12, 2013 in Content Marketing

In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. And Alan See reiterated that […]

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