The Future Of Marketing E-Book

The Future Of Marketing E-Book

by Michael Brenner on Jul 30, 2013 in Marketing Strategy

Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want. This was my prediction about the future of marketing. That […]

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B2B Content Marketing Report – Need To Focus On The Basics

B2B Content Marketing Report – Need To Focus On The Basics

by Michael Brenner on Jul 25, 2013 in Content Marketing

What is the biggest challenge in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one of the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 B2B buyers and content seekers around the world. Their responses […]

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Is It A Good Time To Be CMO?

Is It A Good Time To Be CMO?

by Michael Brenner on Jul 23, 2013 in Marketing Strategy

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago, I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at […]

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Blue. No Yellow! Monty Python And The Marketing Bridge Of Death

Blue. No Yellow! Monty Python And The Marketing Bridge Of Death

by Michael Brenner on Jul 18, 2013 in Content Marketing

Have you ever faced the Marketing Bridge of Death? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” – the final presentation to […]

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Top B2B Marketing Insider Blogs Of 2013 (So Far)

Top B2B Marketing Insider Blogs Of 2013 (So Far)

by Michael Brenner on Jul 16, 2013 in Marketing Strategy

Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. I also […]

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Going On Vacation? How About A Digital Detox?

Going On Vacation? How About A Digital Detox?

by Michael Brenner on Jul 9, 2013 in Social Media

Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. We settled on a new house and it needs some pretty major renovations before my family can move in. And we are in temporary housing […]

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