The Secret Ingredient To Great Content

The Secret Ingredient To Great Content

by Michael Brenner on Sep 26, 2013 in Content Marketing

We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content? Doug Kessler (@DougKessler) and […]

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The 3 Goals For Your Content Marketing

The 3 Goals For Your Content Marketing

by Michael Brenner on Sep 24, 2013 in Content Marketing

What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. But every content marketing program should have the same goals: Reach. Engagement. Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at […]

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9 Questions On Content Marketing [Q & A]

9 Questions On Content Marketing [Q & A]

by Michael Brenner on Sep 19, 2013 in Content Marketing

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Here is an overview of my best answers to 9 questions you may be asking. Let me know your thoughts […]

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What Is The Future Of Content Marketing?

What Is The Future Of Content Marketing?

by Michael Brenner on Sep 17, 2013 in Content Marketing

Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great? There are a […]

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The 2 Rules of Sponsored Content

The 2 Rules of Sponsored Content

by Michael Brenner on Sep 11, 2013 in Content Marketing

Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content quality debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.” Many like to point out that sponsored content is […]

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Content Quality vs. Content Quantity – The Great Content Debate

Content Quality vs. Content Quantity – The Great Content Debate

by Michael Brenner on Sep 10, 2013 in Content Marketing

Content quality vs. content quantity. How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. Sending enough leads to satisfy sales vs. sending them leads that convert to purchase. And content marketers […]

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