Digital Marketing  – What Are The Top Goals And Challenges?

Digital Marketing – What Are The Top Goals And Challenges?

by Michael Brenner on Sep 29, 2014 in Content Marketing

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget, conducted by Forrester and uncovered that “meeting the expectations of the always-connected […]

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The 3 Factors That Drive Content Marketing Success

The 3 Factors That Drive Content Marketing Success

by Michael Brenner on Sep 24, 2014 in Content Marketing

People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the […]

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Why I Bet My Career On Content Marketing

Why I Bet My Career On Content Marketing

by Michael Brenner on Sep 22, 2014 in Content Marketing

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. I believe content marketing is no longer a question, but an imperative for every brand – large and […]

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65 Experts Chime In On How To Stay Motivated To Write

65 Experts Chime In On How To Stay Motivated To Write

by Michael Brenner on Sep 17, 2014 in Content Marketing

One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them! This is a huge topic, but it […]

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Is Content Marketing A Sustainable Marketing Strategy?

Is Content Marketing A Sustainable Marketing Strategy?

by Michael Brenner on Sep 15, 2014 in Content Marketing

Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?” So first, the context. On January 6th, Mark Schaefer wrote a post […]

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20 Amazing Examples Of Brand Content Marketing Hubs

20 Amazing Examples Of Brand Content Marketing Hubs

by Michael Brenner on Sep 3, 2014 in Content Marketing

As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. So, you may also want to check out: The Best Content Marketing Blogs From Last Year 21 Questions To Help You Build Your Content Marketing Strategy The Top 200 Content […]

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