Announcing The Launch Of ‘The Content Formula’ Book

Announcing The Launch Of ‘The Content Formula’ Book

by Michael Brenner on Nov 30, 2015 in Content Marketing

I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is […]

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How To Write From Your Core

How To Write From Your Core

by Jessica Ann on Nov 27, 2015 in Content Marketing

When you write from your core, you start to rip down the illusions of your former self so that you can prepare yourself for what’s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you’re becoming – instead of staying comfortable in who you were. While you may crave certainty, it’s […]

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Inside Out: Why Fear Is The Key to Confident Content That Converts

Inside Out: Why Fear Is The Key to Confident Content That Converts

by Lesley Vos on Nov 26, 2015 in Content Marketing

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]

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How To Improve Your Content Marketing Strategy

How To Improve Your Content Marketing Strategy

by Jessica Ann on Nov 25, 2015 in Content Marketing

Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Either way, you want to be seen online. Here’s the thing: Right-brained marketers generally […]

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How To Track Leads From Marketing To Sales

How To Track Leads From Marketing To Sales

by Michael Brenner on Nov 24, 2015 in Content Marketing

Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off […]

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Anatomy Of The Perfect Blog Post

Anatomy Of The Perfect Blog Post

by Michael Brenner on Nov 23, 2015 in Content Marketing

If you’ve ever written a blog post before, you know that blogging isn’t as easy as it seems. It takes a lot of time and effort to create a post that people will want to read and share. But blogging has many business benefits and plays a big role in the success of your content […]

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