The 10 Top Posts From Content Marketing World Speakers

The 10 Top Posts From Content Marketing World Speakers

by Michael Brenner on May 31, 2016 in Content Marketing

Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard? Mark Hamill (aka THE Luke Skywalker) will be the main keynote! I’m […]

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Get Intelligent with your Inbound Marketing

Get Intelligent with your Inbound Marketing

by Malinda Wilkinson on May 31, 2016 in Marketing Strategy

Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time. You can drive these visitors to […]

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5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

by Guest Author on May 31, 2016 in Marketing Strategy

If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. This is because your user experience design is targeting a generic mishmash of your visitors. The result is often not particularly engaging for anybody. In […]

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Why Data-Driven Marketing Is The Next Big Thing

Why Data-Driven Marketing Is The Next Big Thing

by Michael Brenner on May 30, 2016 in Content Marketing

The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […]

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Reframing Content ROI and the Case for B2B Content

Reframing Content ROI and the Case for B2B Content

by Jim Burns on May 30, 2016 in Content Marketing

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this? There are different purposes and uses for ROI. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. While difficult to measure, marketers […]

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Analytics In The Age of Mobile: 5 Ideas To Track Your Success

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

by Guest Author on May 30, 2016 in Content Marketing

Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. Consumers, leads and prospects are using their smartphones to do pretty much everything – find information on […]

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