TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters

TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters

by Guest Author on Jun 30, 2016 in Content Marketing

What have you done for the top of your marketing (TOFU) funnel lately? If you’re not familiar with TOFU as it relates to your inbound marketing strategy, let’s do a quick recap. Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […]

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7 Lead Management Tools That Will Save You Hours

7 Lead Management Tools That Will Save You Hours

by Johanna Rivard on Jun 30, 2016 in Content Marketing

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […]

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Are You Leveraging Your Content for Sales Enablement?

Are You Leveraging Your Content for Sales Enablement?

by Kaleigh Moore on Jun 30, 2016 in Content Marketing

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]

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What! No More Lead Forms? Content Marketing In A Free Content World

What! No More Lead Forms? Content Marketing In A Free Content World

by Michael Brenner on Jun 29, 2016 in Content Marketing

Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […]

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What Are Customers Looking for at the Bottom of the Funnel?

What Are Customers Looking for at the Bottom of the Funnel?

by Kaleigh Moore on Jun 29, 2016 in Content Marketing

At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of […]

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How to Generate More Engagement (Without Creating More Content)

How to Generate More Engagement (Without Creating More Content)

by Guest Author on Jun 29, 2016 in Content Marketing

Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. The quality vs. quantity content debate is ongoing. On the quantity […]

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