3 Mistakes B2B Sales Leaders Make That Hurt Performance

3 Mistakes B2B Sales Leaders Make That Hurt Performance

by Guest Author on Jun 6, 2016 in Content Marketing

Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And while this is true, and has been mentioned more than several times here on the ANNUITAS blog, I see very little being written or spoken about the role of B2B sales […]

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The Missing Ingredient for Sales Coaching

The Missing Ingredient for Sales Coaching

by Jim Burns on Jun 6, 2016 in Content Marketing

There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success. Financially, everyone has a lot at stake. But sales coaching is seldom done. Consistently. Or well. Why is that? What’s missing? […]

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What Does It Mean to Be Craft-Driven? [Unthinkable Podcast]

What Does It Mean to Be Craft-Driven? [Unthinkable Podcast]

by Jay Acunzo on Jun 5, 2016 in Content Marketing

In today’s episode, we start with a comparison of two activities: eating ice cream and sweeping your floor. By understanding someone’s motivation and how they approach a given task, we can more easily navigate the business word as creators who simply want to create great work. And as it turns out, there’s a word to describe all those people who … Read More

The post What Does It Mean to Be Craft-Driven? [Unthinkable Ep. 003] appeared first on Unthinkable.

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What Do Creative People Mean by “Craft” Anyway? [Unthinkable Podcast]

What Do Creative People Mean by “Craft” Anyway? [Unthinkable Podcast]

by Jay Acunzo on Jun 4, 2016 in Content Marketing

When someone utters the phrase “care for craft,” what do you hear? “That person gives several damns about their work” — right? And what do you see? Maybe you picture someone dutifully whittling a piece of wood. Maybe you think of a brewer holding up their beer to the light to examine it. Maybe you see a writer bent over a … Read More

The post What Do Creative People Mean by “Craft” Anyway? appeared first on Unthinkable.

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How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

by Sujan Patel on Jun 3, 2016 in Content Marketing

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works.   Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […]

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5 Ways to Create Super-Addictive Loyalty Programs

5 Ways to Create Super-Addictive Loyalty Programs

by Shayla Price on Jun 2, 2016 in Marketing Strategy

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […]

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