5 Ways to Create Super-Addictive Loyalty Programs

5 Ways to Create Super-Addictive Loyalty Programs

by Shayla Price on Jun 2, 2016 in Marketing Strategy

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […]

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Understanding the True Cost of Content in B2B Organizations

Understanding the True Cost of Content in B2B Organizations

by Jim Burns on Jun 2, 2016 in Content Marketing

There’s a familiar expression used to describe some people. They “know the cost of everything, but the value of nothing.” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. The rhetoric of “data driven decisions” has become a business imperative and key B2B competency. In addition to being […]

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Measuring the Success of Virality

Measuring the Success of Virality

by Guest Author on Jun 2, 2016 in Content Marketing

 By Jennifer Johnson, Marketing Manager at Alexa Content marketing is no longer the new kid in town: Not only do 3 out of 4 marketers prioritize an inbound approach regardless of their size or budget, but companies plan to allocate nearly a third of their total marketing budget to content marketing this year. The good news […]

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15+ Best Practices And Tools To Create Awesome Visual Marketing

15+ Best Practices And Tools To Create Awesome Visual Marketing

by Michael Brenner on Jun 1, 2016 in Content Marketing

When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. But for marketers who are design-phobes with limited resources, what should you […]

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Preparing Your Marketing Strategies For Chatbots

Preparing Your Marketing Strategies For Chatbots

by Ben Allen on Jun 1, 2016 in Mobile

Chatbots are the newest hot topic in the world of tech and marketing. Facebook’s recent announcement about Messenger supporting chatbots and that they want to open a chatbot store shows how they view the future of social interactions. This could be a huge change in how businesses interact with consumers.   As with every new […]

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