How to Increase Your Authority with Evergreen Content

How to Increase Your Authority with Evergreen Content

by Guest Author on Jun 28, 2016 in Content Marketing

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]

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Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

by Guest Author on Jun 28, 2016 in Content Marketing

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. Here […]

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Content Source: The Secret Sauce To Quality Content

Content Source: The Secret Sauce To Quality Content

by Jim Burns on Jun 28, 2016 in Content Marketing

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]

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The Onion Shares The Secret To Creating Content That Doesn’t Suck

The Onion Shares The Secret To Creating Content That Doesn’t Suck

by Michael Brenner on Jun 27, 2016 in Content Marketing

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty Fucking Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, fucking love sponsored content,” said news and entertainment reader Erica Olson, adding that when […]

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The Beginner’s Guide to Content Experiments

The Beginner’s Guide to Content Experiments

by Guest Author on Jun 27, 2016 in Content Marketing

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]

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Market With a Mission

Market With a Mission

by Malinda Wilkinson on Jun 27, 2016 in Marketing Strategy

Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […]

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