Saving Bad Ideas? You Are Not Alone [Unthinkable Podcast]

by Jay Acunzo on Jun 26, 2016 in Content Marketing

I yank open the fridge. It’s 8pm, and I haven’t eaten yet. I’m STARVING, except my fridge doesn’t seem to care. It’s slim pickins tonight. In the crisper draw, there’s half a raw eggplant — it’s starting to brown, and the skin is starting to wrinkle. Above that, some stale bread. (Well, the ENDS of the […]

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The Muse Is an Excuse [Unthinkable Podcast]

by Jay Acunzo on Jun 25, 2016 in Content Marketing

We’ve got an EPIC episode today. (Literally — I open this episode reading an epic poem…) How often do we think we need some kind of external inspiration to strike? Why do we call upon “the muse” so often as creative individuals? And are we thinking about this all wrong? On today’s show, we first […]

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7 B2B Companies Making Pretty Funny Content (Plus How They Did It)

by Guest Author on Jun 24, 2016 in Content Marketing

Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the […]

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3 Reasons Why No One Is Sharing Your Content

by Guest Author on Jun 23, 2016 in Content Marketing

60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming […]

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5 Reasons Your Lead Generation Strategy is Not Working

by Johanna Rivard on Jun 23, 2016 in Content Marketing

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]

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15 Must-Read Tweets from Top SaaS Marketing Influencers

by Shayla Price on Jun 23, 2016 in Social Media

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]

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