Marketers need to play a stronger sales enablement role on LinkedIn

Marketers need to play a stronger sales enablement role on LinkedIn

by Guest Author on Jun 22, 2016 in Social Media

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Even though marketers have the […]

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Why You Need a B2B Sales Content Strategy

Why You Need a B2B Sales Content Strategy

by Jim Burns on Jun 22, 2016 in Content Marketing

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of […]

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A Guide to Creating Content in the Best Formats For Your Audience

A Guide to Creating Content in the Best Formats For Your Audience

by Guest Author on Jun 21, 2016 in Content Marketing

There are so many formats to consider when deciding how to present information to your audience. First and foremost there is what you’re capable of. If you can’t make video content because you don’t have the tools, well then that answers that question! If you are in the fortunate position where you do have more […]

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Who do B2B Tech Buyers Trust and What This Means for Marketers

Who do B2B Tech Buyers Trust and What This Means for Marketers

by Guest Author on Jun 21, 2016 in Content Marketing

By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and […]

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B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

by Johanna Rivard on Jun 21, 2016 in Content Marketing

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, according to a LinkedIn survey. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content […]

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Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

by Michael Brenner on Jun 20, 2016 in Content Marketing

Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work. CMOs always tell me that their biggest challenge is proving the ROI of their Marketing […]

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