Presentations Need More Dragons: Corporate Storytelling Techniques

Presentations Need More Dragons: Corporate Storytelling Techniques

by Guest Author on Jun 20, 2016 in Marketing Strategy

You know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun. Corporate jargon is the little sister of legal jargon, each working hard to lull you into daydreams and resentment. As a content strategist for a presentation design firm, my company wages war against […]

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7 reasons you’re not getting the most out of customer facing content

7 reasons you’re not getting the most out of customer facing content

by Jim Burns on Jun 20, 2016 in Content Marketing

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations. Late stage content in sales cycles hasn’t evolved to […]

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You Get There First

You Get There First

by Jay Acunzo on Jun 19, 2016 in Content Marketing

Every day on my commute, I walk into Porter Square station to take the T (the Boston subway) from Cambridge and head south towards downtown Boston. When you first enter the station, you have to go deep underground to reach the tracks, so you have to make a decision each morning: Do you take the stairs or the escalator? Now, … Read More

The post You Get There First appeared first on Unthinkable.

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2% Better: Why Creative People Obsess Over the Details

2% Better: Why Creative People Obsess Over the Details

by Jay Acunzo on Jun 18, 2016 in Content Marketing

Creative individuals use words like “agonize” and “obsess” when referring to our work. We go home late or wake up early just to refine a tiny little piece of the overall project. Then we suddenly look up and hours have passed. Why do we go through these mental time warps? What do we think we’ll find on the other side? Today on the show, … Read More

The post 2% Better: Why Creative People Obsess Over the Details appeared first on Unthinkable.

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Check Out These 10 Underutilized Traffic Sources

Check Out These 10 Underutilized Traffic Sources

by Sujan Patel on Jun 17, 2016 in Content Marketing

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]

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11 Overused Stock Photos to Ban From Your B2B Marketing

11 Overused Stock Photos to Ban From Your B2B Marketing

by Guest Author on Jun 16, 2016 in Content Marketing

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here…

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