The Skills Today’s Marketers Need

The Skills Today’s Marketers Need

by Steve Olenski on Jun 8, 2016 in Content Marketing

Research by Fractl & Moz, which looked at more than 75,000 job listings on Indeed.com during the month of June last year, discovered that skills in marketing are in very high demand. However, hiring managers are getting pickier about skills and talent. Kelsey Libert, vice president of Marketing at Fractl, says there is a skills […]

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Marketing Professionals Constrained by Content Strategy and Operations [Research]

Marketing Professionals Constrained by Content Strategy and Operations [Research]

by Jim Burns on Jun 8, 2016 in Content Marketing

Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. “Marketers are drowning” in a “tidal wave of content,” are phrases from the press release and early articles that have picked this up. This is intended to create resonance and attract attention. As it should. Volume of content is […]

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70 Smart Tips to Instantly Boost Your Blog

70 Smart Tips to Instantly Boost Your Blog

by Guest Author on Jun 7, 2016 in Content Marketing

By Federica Auletta, Market Inspector  Blogging has become a universal issue. With hundreds of millions of blogs, nowadays everyone can start one. However, many of these blogs remain inactive, condemned to oblivion, and most of them are simply ineffective and therefore invisible. Nevertheless, the competition is stiff, the stakes are high, and the unstoppable development of the […]

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A Complete Guide to Social Media-Based Lead Generation

A Complete Guide to Social Media-Based Lead Generation

by Johanna Rivard on Jun 7, 2016 in Content Marketing

For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. However, […]

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Four Key Principles Of Cross Channel Marketing

Four Key Principles Of Cross Channel Marketing

by Steve Olenski on Jun 7, 2016 in Content Marketing

Today the term “cross channel marketing” is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use cross channel marketing with their customers vs. under-performing teams who struggle to use this tactic at all. Many marketers are still trying to […]

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10 SEO Tips To Boost Your Search Rankings Today

10 SEO Tips To Boost Your Search Rankings Today

by Michael Brenner on Jun 6, 2016 in Content Marketing

Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have. SEO is a long term play. And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there […]

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