What Are We Searching For?

What Are We Searching For?

by Jay Acunzo on Jul 31, 2016 in Content Marketing

TL;DR We’re taking a 4-week hiatus from new episodes to tinker on 3 core things driving Unthinkable forward. We’re sharing the behind-the-scenes of our creative process via email only, so be sure to sign up at unthinkable.fm to get one email per week. Over the first few months of the show, your response to what […]

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The Top 3 Trends in Content Marketing Right Now

The Top 3 Trends in Content Marketing Right Now

by Jessica Ann on Jul 30, 2016 in Content Marketing

Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). If you’re like most millennials, you may feel an urgent need to run in the opposite direction. […]

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Learning to Love TOFU [Podcast]

Learning to Love TOFU [Podcast]

by Josh Bland on Jul 29, 2016 in Content Marketing

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. In this episode, we discuss why marketers should focus more on their top-of-the-funnel (TOFU) strategy, whether more campaigns are better, how TOFU campaigns scale, […]

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5 Things Great Design Can Teach You About Great Writing

5 Things Great Design Can Teach You About Great Writing

by Guest Author on Jul 28, 2016 in Content Marketing

If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principles that designers stick to that you […]

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How to Design an Irresistible CTA

How to Design an Irresistible CTA

by Johanna Rivard on Jul 28, 2016 in Content Marketing

Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not […]

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Why You Don’t Need a Pokémon GO Strategy

Why You Don’t Need a Pokémon GO Strategy

by Dan Trefethen on Jul 28, 2016 in Content Marketing

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. I probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Why? Because we didn’t need a Pokémon GO strategy. Plus, I was busy […]

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