7 Steps To Create Awesome Infographics [Infographic]

7 Steps To Create Awesome Infographics [Infographic]

by Michael Brenner on Aug 31, 2016 in Content Marketing

An infographic about infographics? So meta, right? Infographics are one of the most popular ways to share and communicate information in a visually interesting way. Today’s audience prefers and responds better to visual content than plain text alone.  And this is why visual content like infographics has become an important component of content marketing. But not all infographics are […]

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Convert Every Time with Strong, Creative Lead Forms: 4 Great Examples

Convert Every Time with Strong, Creative Lead Forms: 4 Great Examples

by Guest Author on Aug 31, 2016 in Demand Generation

Lead forms are like eyebrows – you only pay attention if they look really good or really bad. Odds are you’re not getting attention for having the worst lead forms around, since they are pretty hard to mess up. At the same time, though, it’s just as hard to create a strong lead form that […]

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How to Leverage Data-Driven Marketing to Generate Leads

How to Leverage Data-Driven Marketing to Generate Leads

by Johanna Rivard on Aug 31, 2016 in Demand Generation

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington Among marketers, whether traditional or digital, data is king. Every marketing […]

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Customer Retention – The Lost Art (And Science) Of Marketing

Customer Retention – The Lost Art (And Science) Of Marketing

by Michael Brenner on Aug 30, 2016 in Marketing Strategy

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […]

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Why Demand Generation Requires More Than Marketing

Why Demand Generation Requires More Than Marketing

by Guest Author on Aug 30, 2016 in Demand Generation

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […]

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Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

by Anna Talerico on Aug 30, 2016 in Content Marketing

It’s no secret that the Internet loves quizzes. And why wouldn’t we? They’re an easy, fun way to test knowledge and gain new insights into our personalities. Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […]

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