Maximize the Value of CSR Initiatives Through Effective Content

Maximize the Value of CSR Initiatives Through Effective Content

by Jennifer Spencer on Sep 30, 2016 in Marketing Strategy

Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide […]

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7 Ways To Get More Clicks on Twitter

7 Ways To Get More Clicks on Twitter

by Guest Author on Sep 29, 2016 in Content Marketing

With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]

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Lead Generation Metrics You Should Be Aware Of

Lead Generation Metrics You Should Be Aware Of

by Johanna Rivard on Sep 29, 2016 in Content Marketing

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your […]

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How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

by Michael Brenner on Sep 28, 2016 in Content Marketing

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]

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What Is a Content-Enabled Campaign?

What Is a Content-Enabled Campaign?

by Kaleigh Moore on Sep 28, 2016 in Content Marketing

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Translation: They bridge […]

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5 reasons your business needs a mobile app

5 reasons your business needs a mobile app

by Guest Author on Sep 27, 2016 in Marketing Strategy

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]

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