How To Create Story-Driven Data Visualization In 5 Steps

How To Create Story-Driven Data Visualization In 5 Steps

by Michael Brenner on Oct 31, 2016 in Content Marketing

For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day. Customers and prospects want to see hard data that proves why your product or service is superior and will help them achieve their […]

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300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

by Guest Author on Oct 31, 2016 in Content Marketing

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […]

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The Essentials of Account-Based Marketing

The Essentials of Account-Based Marketing

by Johanna Rivard on Oct 31, 2016 in Content Marketing

In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played a huge […]

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What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? [SnapClass #2]

What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? [SnapClass #2]

by Jay Acunzo on Oct 29, 2016 in Content Marketing

This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. You can find the first version and more details about SnapClasses in this post. In this episode, I’m talking about four major trends in communication and tech that we should watch closely and […]

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Using Interactive Content to Capture Attention Early in the Buyer’s Journey

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

by Jessica Mehring on Oct 28, 2016 in Content Marketing

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying […]

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5 Ways to Provide Better Feedback and Improve the Review & Approval Process

5 Ways to Provide Better Feedback and Improve the Review & Approval Process

by Guest Author on Oct 27, 2016 in Content Marketing

By Hassaan Bey, Content Marketing Manager, Slope You can have all of the structure and organization in the world when it comes to your own creative process. None of that matters if you’re stuck in a complicated approval process. Before launching Slope, a workflow tool built for teams producing visual content, we started out as a […]

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