Content Marketing Strategy for Start-Ups

Content Marketing Strategy for Start-Ups

by Guest Author on Nov 30, 2016 in Content Marketing

You knew you would have to master the art of content marketing before you even launched your start-up. You know you’re not the only one seeking attention in the specific industry, so you have to do your best to attract your target audience. During the early stages of marketing, you’ll mostly rely on content promotion. […]

Read Full Post

Unlikely Lessons Email Marketers Can Learn From theSkimm

Unlikely Lessons Email Marketers Can Learn From theSkimm

by Liz Bedor on Nov 30, 2016 in Content Marketing

Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly rushing to figure out the next “new” way to connect with consumers. But recent research actually found that consumers, especially Millennials, prefer email to other […]

Read Full Post

4 Steps To Building A Data-Driven Customer Experience

4 Steps To Building A Data-Driven Customer Experience

by Michael Brenner on Nov 29, 2016 in Content Marketing

We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Data is a valuable resource that all organizations must tap into. In effect, a company is a little data […]

Read Full Post

Stronger Inbound Marketing With Interactive Content: How to Get Started

Stronger Inbound Marketing With Interactive Content: How to Get Started

by Kaleigh Moore on Nov 29, 2016 in Content Marketing

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […]

Read Full Post

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

by Michael Brenner on Nov 28, 2016 in Content Marketing

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Sure, outbound marketing tactics like advertising can help push out your marketing messaging to a mass audience, and might be able […]

Read Full Post

The Right Way To Produce Content for the Holidays

The Right Way To Produce Content for the Holidays

by Ben Allen on Nov 28, 2016 in Content Marketing

It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much. Deciding the right tactic is hard, especially when combined with the stress that comes at the end […]

Read Full Post