How to Stand Out in a Noisy Niche: Use a Hook

How to Stand Out in a Noisy Niche: Use a Hook

by Jay Acunzo on Dec 31, 2016 in Content Marketing

Josh Bernoff writes the blog Without Bullshit. Fundamentally, he writes about writing. But despite thousands of competitor sites and a handful of friends telling Josh to write about something else, he’s succeeding. Why? What causes one blog to stand out among the noise in a crowded niche? What causes any one piece or project to break from the […]

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Weekend Reading: “Momentum” by Shama Hyder

Weekend Reading: “Momentum” by Shama Hyder

by Douglas Burdett on Dec 30, 2016 in Marketing Strategy

For the 103rd episode of The Marketing Book Podcast, I interviewed Shama Hyder, author of “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.” For a growing number of people these days, the field of marketing seems overwhelmingly complex. And with good reason – if you follow Scott Brinker’s Marketing Technology Landscape Supergraphic, […]

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6 Common Design Mistakes to Avoid as Marketers

6 Common Design Mistakes to Avoid as Marketers

by Guest Author on Dec 29, 2016 in Content Marketing

Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes the novel solution takes design for granted. […]

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3 Biggest Insights For B2B Marketing 2017 [Research]

3 Biggest Insights For B2B Marketing 2017 [Research]

by Guest Author on Dec 28, 2016 in Content Marketing

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled campaign? You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a […]

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What Is a Maturity Assessment? The Secret to Producing Hot Leads

What Is a Maturity Assessment? The Secret to Producing Hot Leads

by Kaleigh Moore on Dec 28, 2016 in Content Marketing

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution or strategy is right for you based on the […]

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25 Content Marketing Stats to Guide Your 2017 Strategy

25 Content Marketing Stats to Guide Your 2017 Strategy

by Kaleigh Moore on Dec 27, 2016 in Content Marketing

This post originally appeared on SnapApp. With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your […]

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