Make Your Content Marketing Influential by Understanding the Influencers

by Michael Brenner on Feb 28, 2017 in Content Marketing

There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week: Insights. Influencers offer gallons of fuel to keep your marketing fire burning in the form of invaluable insights and knowledge about your customer base and about where your brand’s industry is heading. These insights are the key. When you look […]

The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP

by Andrea Fryrear on Feb 28, 2017 in Marketing Strategy

When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of digital disruption much like the one marketers are experiencing now. Ok, maybe it wasn’t the rapid evolution of the Victorian publishing industry that inspired those […]

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Is Influencer Marketing 2017’s Most Trendy Trend?

by Michael Brenner on Feb 27, 2017 in Content Marketing

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]

Lead Nurturing’s Biggest Challenges

by Johanna Rivard on Feb 27, 2017 in Demand Generation

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run.   While they might not be customers from the get-go, prospects turn…

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Is Agile Marketing a Productivity Booster or Buzzword?

by Andrea Fryrear on Feb 26, 2017 in Marketing Strategy

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite […]

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Great Content Creators Find Meaning in the Day-to-Day [Podcast]

by Jay Acunzo on Feb 25, 2017 in Content Marketing

Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at https://unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? – Email jay@unthinkable.fm – Tweet https://twitter.com/jayacunzo – Snap https://snapchat.com/add/jayacunzo LINKS TO KNOW: Joe Lazauskas: https://twitter.com/JoeLazauskas Cara … Read More

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