Weekend Reading: “100 Tricks To Appear Smart In Meetings” by Sarah Cooper

Weekend Reading: “100 Tricks To Appear Smart In Meetings” by Sarah Cooper

by Douglas Burdett on Mar 31, 2017 in Marketing Strategy

In honor of April Fool’s Day, for the 116th episode of The Marketing Book Podcast, I interviewed Sarah Cooper, author of 100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying.

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How to Market E-Commerce in 2017

How to Market E-Commerce in 2017

by Steve Olenski on Mar 30, 2017 in Marketing Strategy

We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […]

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5 Bulletproof Tips and Tricks for Sales and Marketing

5 Bulletproof Tips and Tricks for Sales and Marketing

by Guest Author on Mar 30, 2017 in Marketing Strategy

Every time when you finally go into buying something, you want to end it up not with the value-priced product, you want to go with something wish-list product with all whistles and bells. Each marketer asks himself how to better work with sales and marketing. Sometimes the best way to achieve good results is to […]

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3 Tips to Get More Attention with Localized Content Marketing

3 Tips to Get More Attention with Localized Content Marketing

by Guest Author on Mar 29, 2017 in Content Marketing

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing. Localized content marketing is simply directing your efforts toward your local […]

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3 Steps Before Purchasing a Marketing Tool

3 Steps Before Purchasing a Marketing Tool

by Jacob Warwick on Mar 29, 2017 in Content Marketing

Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges. It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies […]

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5 Painful Truths Damaging Your Content Marketing Strategy

5 Painful Truths Damaging Your Content Marketing Strategy

by Shayla Price on Mar 29, 2017 in Content Marketing

Facing the truth isn’t easy. But you have to do it when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it. Check out the […]

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