In honor of April Fool’s Day, for the 116th episode of The Marketing Book Podcast, I interviewed Sarah Cooper, author of 100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying.
Every time when you finally go into buying something, you want to end it up not with the value-priced product, you want to go with something wish-list product with all whistles and bells. Each [...]
There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often [...]
Facing the truth isn’t easy. But you have to do it when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and [...]