How to Check The Quality of Backlinks

How to Check The Quality of Backlinks

by Guest Author on Apr 28, 2017 in Search Marketing

Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can’t give the exact answer why. And if being absolutely fair, there’s always something at your site with that you can find fault. Common problems are […]

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Weekend Reading: “Top of Mind” by John Hall

Weekend Reading: “Top of Mind” by John Hall

by Douglas Burdett on Apr 28, 2017 in Content Marketing

For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You.

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B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

by David Fortino on Apr 27, 2017 in Demand Generation

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably […]

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4 Tactics to Improving Your Personas

4 Tactics to Improving Your Personas

by Ben Allen on Apr 27, 2017 in Content Marketing

Understanding your target market is essential to successful marketing. An effective tool to doing this is utilizing personas to represent your target market. This takes raw data and understanding of a group of people and condenses it into a single fictional person. Then, you use that persona to guide and inform marketing decisions. A good […]

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All Good Communication Starts with Integration

All Good Communication Starts with Integration

by Malinda Wilkinson on Apr 26, 2017 in Demand Generation

Why a native integration between your MAP and CRM should be a no-brainer When you pair a marketing automation platform (MAP) with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. A natively integrated MAP and CRM is […]

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How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice [Podcast]

How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice [Podcast]

by Jay Acunzo on Apr 26, 2017 in Content Marketing

We live in the era of experts. If we don’t have an idea or answer, we can find and follow everyone else’s. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it. Stories about Lisa Schneider, Chief Digital … Read More

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