Is Culture The New Mandate For Marketing?

Is Culture The New Mandate For Marketing?

by Michael Brenner on May 31, 2017 in Marketing Strategy

I’ve been speaking and writing a lot lately on the topic of culture. We know that “Digital has changed everything” How we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has […]

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Artificial Intelligence is the Panacea to Today’s Marketing Challenges

Artificial Intelligence is the Panacea to Today’s Marketing Challenges

by Hessie Jones on May 31, 2017 in Marketing Strategy

My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed. Business has lost […]

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7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

by Michael Brenner on May 30, 2017 in Content Marketing

Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen. Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing. But most don’t feel like […]

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4 Ways to Boost Content Marketing with Automation

4 Ways to Boost Content Marketing with Automation

by Michael Brenner on May 30, 2017 in Content Marketing

Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, […]

The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog – Online Marketing Tips.

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5 Ways to Achieve a Human Touch With Automated Marketing

5 Ways to Achieve a Human Touch With Automated Marketing

by Michael Brenner on May 29, 2017 in Content Marketing

There is something about the phrase “marketing automation” that could be considered alarming. For many of us, the connotations of automation are not positive; instead they represent a cold, clinical, robotic approach to business. But it doesn’t have to be this way. Marketing automation doesn’t have to be cold or inhuman; in fact, it can […]

The post 5 Ways to Achieve a Human Touch with Marketing Automation appeared first on GetResponse Blog – Online Marketing Tips.

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10 Marketing Books For Your Summer Reading List

10 Marketing Books For Your Summer Reading List

by Michael Brenner on May 26, 2017 in Marketing Strategy

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. I know summer is usually about relaxation and taking a load off, but that doesn’t mean you shouldn’t catch up on some reading that could have a huge impact on your business and marketing […]

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