5 Types of Marketing Automation for Businesses to Consider

5 Types of Marketing Automation for Businesses to Consider

by Johanna Rivard on Jun 27, 2017 in Content Marketing

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.   When we look at marketing technology, we can see that it’s enabled various channels such…

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Will Organizational Culture Ever Catch Up with Technology?

Will Organizational Culture Ever Catch Up with Technology?

by Michael Brenner on Jun 27, 2017 in Marketing Strategy

The pace of technological innovation today isn’t just fast. Technology is evolving at an exponential rate. While in many ways, businesses have reaped the benefits of such progress, without a similar transformation of company culture, how can organizations truly harness what’s available? Find out more in in Microsoft Office’s Modern Workplace.

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Why HR Is The New Marketing

Why HR Is The New Marketing

by Michael Brenner on Jun 26, 2017 in Marketing Strategy

In a world of infinite media choices, the best way to reach new buyers and new talent might be right under your nose. Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. Is HR the new Marketing? […]

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5 things to keep in mind while building backlinks

5 things to keep in mind while building backlinks

by Guest Author on Jun 26, 2017 in Content Marketing

Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. But they would be impressed by the number of things every blogger has to keep in mind. One of such a thing – building backlinks. This process has so many steps and sides, […]

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6 Tricks to Help Your Team Run More Efficiently

6 Tricks to Help Your Team Run More Efficiently

by Michael Brenner on Jun 26, 2017 in Marketing Strategy

Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office.

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Weekend Reading: “Powering Content” by Laura Busche

Weekend Reading: “Powering Content” by Laura Busche

by Douglas Burdett on Jun 23, 2017 in Content Marketing

For the 128th episode of The Marketing Book Podcast, I interviewed Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine.

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