Getting Collaboration Right in 2017

Getting Collaboration Right in 2017

by Michael Brenner on Jun 23, 2017 in Marketing Strategy

Collaboration has evolved. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated. Here’s how you and your organization can get collaboration right in 2017.

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The 6 Basic Nurture Campaigns and When to Use Them

The 6 Basic Nurture Campaigns and When to Use Them

by Guest Author on Jun 22, 2017 in Content Marketing

Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […]

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What Is Intuition? And How Can We Make It a Practical Tool? [Podcast]

What Is Intuition? And How Can We Make It a Practical Tool? [Podcast]

by Jay Acunzo on Jun 22, 2017 in Marketing Strategy

What is intuition, anyway? Sure, we aspire to do something exceptional, and we can’t stand all that average noise created by the endless “hacks” and “cheats” and “secrets” out there. We know there’s a better way. Our gut is telling us something — maybe. Is it really our gut? But here’s our big question this week: […]

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The Future of Security – How Vulnerable Is Tomorrow’s Data?

The Future of Security – How Vulnerable Is Tomorrow’s Data?

by Michael Brenner on Jun 22, 2017 in Marketing Strategy

Despite all the advancements in data security, most companies are still vulnerable. Last year, 80 percent of US businesses were compromised, according to Microsoft Office’s – most of them small businesses.

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How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

by Guest Author on Jun 21, 2017 in Social Media

In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn […]

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Why Customer Experience Matters to Your Business

Why Customer Experience Matters to Your Business

by Johanna Rivard on Jun 21, 2017 in Marketing Strategy

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […]

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