Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns

Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns

by Michael Brenner on Jun 20, 2017 in Social Media

While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]

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The Content Imperative for Successful Marketing Automation [Webinar Recap]

The Content Imperative for Successful Marketing Automation [Webinar Recap]

by Michael Brenner on Jun 20, 2017 in Content Marketing

In a webinar for the GetResponse Automation Hub, Michael Brenner, keynote speaker, author of The Content Formula, and CEO of Marketing Insider Group, joined us to discuss the content driver for marketing automation. Content marketing is a driver for success in marketing automation. In fact, marketing automation creates a need to understand how to create […]

The post The Content Imperative for Successful Marketing Automation [Webinar Recap] appeared first on GetResponse Blog – Online Marketing Tips.

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How to Make Your Blog Posts Generate Serious Leads

How to Make Your Blog Posts Generate Serious Leads

by Michael Brenner on Jun 19, 2017 in Content Marketing

Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […]

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8 Ways to Get Media Mentions for Your Small Business

8 Ways to Get Media Mentions for Your Small Business

by Guest Author on Jun 19, 2017 in Content Marketing

Growing a small business is tough. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. Especially when you’re just starting out, you don’t have a ton of extra cash to put towards marketing. So […]

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Customer Segmentation Basics Explained

Customer Segmentation Basics Explained

by Michael Brenner on Jun 19, 2017 in Content Marketing

We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would.  Unfortunately, business – and life – does not work that way. To understand our customers better, we need systems in place […]

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Weekend Reading: “The End of Advertising” by Andrew Essex

Weekend Reading: “The End of Advertising” by Andrew Essex

by Douglas Burdett on Jun 16, 2017 in Marketing Strategy

For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.

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