Three Things Every Content Writer Needs to Know

Three Things Every Content Writer Needs to Know

by Nate Vickery on Jun 15, 2017 in Content Marketing

Content marketing is on the rise. In 2017, it’s one of the more popular subjects on the Web. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal. This is because content marketing […]

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Marketers: 4 Insights to Look for When Doing Competitive Research

Marketers: 4 Insights to Look for When Doing Competitive Research

by Guest Author on Jun 15, 2017 in Marketing Strategy

Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” But what about your competitors? Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. However, many […]

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Lazy Content Marketing Does Not Inspire the Masses

Lazy Content Marketing Does Not Inspire the Masses

by Michael Brenner on Jun 14, 2017 in Content Marketing

Phrases like content marketing, digital marketing, social media marketing, and the like can float past a person and result in a yawn. This yawn is probably because the reader needs some sleep, but lost passion can also contribute to that yawn. When the marketer, whether it is you or another agency, loses the passion for […]

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How Much Should You Charge Per Hour as a Marketing Consultant?

How Much Should You Charge Per Hour as a Marketing Consultant?

by Guest Author on Jun 14, 2017 in Marketing Strategy

The world of marketing management and execution is evolving quickly. One trend that’s becoming more and more prominent across the professional world is the increase of non-traditional work. Marketers are no strangers to unconventional work arrangements. Our field has been full of agency partners, contract staffing, freelancers, and more for decades now. But these kinds of […]

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3 Common Leadership Mistakes CMOs Make

3 Common Leadership Mistakes CMOs Make

by Michael Brenner on Jun 13, 2017 in Content Marketing

The CMO role has always been viewed with a sense of both awe as well as some ‘I’m-glad-it’s-you-and-not-me’ mentality. Sure, the role of chief marketing officer is designed for those who embrace complex challenges and are invigorated rather than broken down by stress. Those who sign up tend to value grit and the ability to […]

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What Makes a Great Whitepaper?

What Makes a Great Whitepaper?

by Johanna Rivard on Jun 13, 2017 in Content Marketing

Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup […]

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