The Role of AI in The Future of Marketing

The Role of AI in The Future of Marketing

by Michael Brenner on Jun 12, 2017 in Marketing Strategy

Did you know that AI can predict your personality traits better than your spouse of partner, your friend, even your family? That’s one of the key insights I learned last week when I attended Pega‘s Pegaworld at the MGM Grand in Las Vegas, NV. More than 4,000 Business and IT leaders came together to understand […]

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8 Top Content Marketing Questions Answered

8 Top Content Marketing Questions Answered

by Michael Brenner on Jun 12, 2017 in Content Marketing

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature […]

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7 Ways Small Business Can Catch Up Using Marketing Automation

7 Ways Small Business Can Catch Up Using Marketing Automation

by Michael Brenner on Jun 12, 2017 in Marketing Strategy

Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage […]

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How to Guest Post for Traffic and Awareness

How to Guest Post for Traffic and Awareness

by Dan Steiner on Jun 10, 2017 in Content Marketing

A good business strives to diversify their traffic sources not to become dependent on a single one of them. One of the most successful tactics to build relevant traffic is still guest blogging, if you do it right. Guest blogging can be directly converted into traffic for your own site. What’s more, it can be […]

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Weekend Reading: “Hunch” by Bernadette Jiwa

Weekend Reading: “Hunch” by Bernadette Jiwa

by Douglas Burdett on Jun 9, 2017 in Marketing Strategy

For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing.

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5 Ways Startups and SMBs Can Chart Success with Content Marketing

5 Ways Startups and SMBs Can Chart Success with Content Marketing

by Rohan Ayyar on Jun 8, 2017 in Content Marketing

The digitalization of services and trade has changed the face of the advertising and marketing forever. Just a couple of decades ago, it would take huge budgets to fund things like TV commercials or radio jingles. Indeed, marketing has for long been like throwing out a giant net and hoping for a good catch. Now, […]

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