Comprehensive Guide to Creating the Perfect B2B Website in 2017

Comprehensive Guide to Creating the Perfect B2B Website in 2017

by Mark Schmukler on Jun 5, 2017 in Content Marketing

We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. B2B […]

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Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming

Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming

by Douglas Burdett on Jun 2, 2017 in Marketing Strategy

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions.

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33 Of The Greatest Marketing Quotes To Inspire Your Strategy

33 Of The Greatest Marketing Quotes To Inspire Your Strategy

by Michael Brenner on Jun 1, 2017 in Marketing Strategy

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]

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Why Quality Leads are Expensive

Why Quality Leads are Expensive

by Johanna Rivard on Jun 1, 2017 in Demand Generation

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it…

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