How to Measure Your Content Marketing ROI

How to Measure Your Content Marketing ROI

by Michael Brenner on Jul 31, 2017 in Content Marketing

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]

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How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career

How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career

by Mark Miller on Jul 31, 2017 in Marketing Strategy

After just a few minutes of browsing on LinkedIn, you can almost always recognize someone who’s actively looking for a new job… Suddenly after weeks of inactivity, they rise from the grave, upload a new profile picture and polish up all of their skills and personal information. Their network is suddenly updated with dozens of new […]

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3 Research-Based Insights to Prevent Lead Generation Failure

3 Research-Based Insights to Prevent Lead Generation Failure

by David Fortino on Jul 28, 2017 in Demand Generation

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three […]

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Weekend Reading: “Stop Boring Me!” by Kathy Klotz-Guest

Weekend Reading: “Stop Boring Me!” by Kathy Klotz-Guest

by Douglas Burdett on Jul 28, 2017 in Content Marketing

For the 133rd episode of The Marketing Book Podcast, I interviewed Kathy Klotz-Guest, author of Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.

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How Brilliant Minds Make Creativity Seem Effortless [Unthinkable Podcast]

How Brilliant Minds Make Creativity Seem Effortless [Unthinkable Podcast]

by Jay Acunzo on Jul 28, 2017 in Marketing Strategy

We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler than you image, too — and […]

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Boost The Bottom Line With Pragmatic and Agile Marketing

Boost The Bottom Line With Pragmatic and Agile Marketing

by Greg Marta on Jul 27, 2017 in Marketing Strategy

In many ways, we’re living in the golden age of marketing. We can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase. Opportunities abound, but they  bring with them huge to-do lists. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]

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